Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life. Lisa Cron

Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life


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ISBN: 9781984857682 | 272 pages | 7 Mb

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  • Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
  • Lisa Cron
  • Page: 272
  • Format: pdf, ePub, fb2, mobi
  • ISBN: 9781984857682
  • Publisher: Potter/Ten Speed/Harmony/Rodale
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“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The Practice   A step-by-step guide to using the brain’s hardwired need for story to achieve any goal, from the author of Wired for Story   Whether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to persuade. It’s the way. It’s built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to. That is the power of story. Use it wisely.

Story or die : how to use brain science to engage, persuade
"A step-by-step guide to using the brain's hardwired desire for story to to engage, persuade, and change minds in business and in life. Story or Die: How to Use Brain Science to Engage, Persuade, and
Buy Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life by Cron, Lisa online on Amazon.ae at best prices. Story Or Die: How to Use Brain Science to Engage, Persuade
Story Or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life. Front Cover. Lisa Cron. Ten Speed Press, Mar 2, 2021  Chapter 14. Core Functions in Leadership | Section 6
After all, someone who can't convince people of things isn't a leader--no one is First, it gives you instant access to the people you want to influence, or whom you Research has shown that in groups (and especially in business meetings), we've got nothing in common, and I'm certainly not going to change my mind. Plugged In: How Media Attract and Affect Youth - Yale
dramatic changes in young people's media use. Today, stories about youth and media make the news headlines virtually In Émile, he advocated that a period in a child's life be focused on Parents feel it is important to involve their children picture could influence children in different ways, recent brain research. Changing the Mind of the Corporation - Harvard Business
As a consultant, I learned the hard way that companies take control of the future even highly educated professionals, engage in what he calls organizational and this means, first of all, understanding something like their company's life story. developing new assets—financial, physical, human and scientific—trying to  Top 10 TED talks that'll change your life - TEDxSydney
In this TED Talk, Gladwell explores the story of the man who refused to believe in a 'perfect' 9) Lucinda Beaman: What Does It Take to Change A Mind. “A man  Chapter 10. Persuasion – Writing for Success – 1st Canadian
Most of us feel inclined to try to win the arguments we engage in. Determine the structure of persuasion in writing; Apply a formula for a classic range of sources, such as scientific studies, expert testimony, statistics, and personal anecdotes. While you may not be convinced to change your mind completely, the way the  Story or Die: How to Use Brain Science to Engage, Persuade, and
Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life (Paperback). Lisa Cron. £12.99. Pre-order for despatch 



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